Creu-ad was established by Shelagh Hourahane and Lynne Denman in 2001. Creu-ad, pronounced Cray-ad, takes its name from the welsh word meaning create, creu. The company logo is a heron. The welsh word for heron is crëyr. Creu-ad has worked on numerous countryside related projects, including several in the Dyfi Valley and the Tair Afon area. They specialise in collaborating with community groups and facilitating community story-gathering events. On their website they explain that:

'We work with clients and communities in innovative and creative ways to express local identity and a sense of place. Our work includes writing interpretive plans and finding exciting solutions to interpreting natural and cultural heritage and regeneration projects. We facilitate telling community stories through workshops, interpretive art projects and training. We specialise in using the arts as tools for interpreting the natural environment and heritage' (Creu-ad Website)